Ebuka Mbanefo
Co-Founder
Instagram has evolved from a photo-sharing app to a powerful e-commerce platform. With features like Instagram Shops and Checkout, users can buy products without ever leaving the app.
Instagram Automation
However, the real power lies in Direct Messages (DMs). Smart merchants are using automation to turn DMs into a sales funnel, answering queries and processing orders 24/7.
We are seeing a trend where 'Link in Bio' is becoming less relevant. Instead, 'Comment below for a link' is taking over. This automation triggers a DM, starting a conversation immediately.
